Che cos’è Unruly?

 

 

Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands already trust Unruly to connect with audiences at speed and scale across the Open Web.

Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.44 billion monthly unique users across mobile, tablet and desktop devices.

Unruly was acquired by News Corp in September 2015.

La compagnia (qui) produce video virali ma soprattutto studia i video sul web e su mobile, studia le strategie, analizza dati qualitativi, quantitativi e emozionali per l’advertising e i branded video, immagina i percorsi del prossimo futuro, analizza i dati riguardanti le tecnologie e la loro espansione…

 

Tra le pagine del loro sito potete trovare anche la spirale dei video virali (qui)… una semplice quanto efficace visualizzazione che permette di vedere alcuni dei video pubblicitari più visti e condivisi sul web a partire dal 2006 arrivando al 2013… eccone alcuni:

 

 

http://viralspiral.unrulymedia.com/viralspiral2013/index.html